Anita Lacmanović

Anita Lacmanović serves as the General Manager of SAP for Croatia, where her leadership is characterized by a new strategy emphasizing the accelerated transition of users to cloud solutions and a dedicated commitment to the success of both current and future SAP clients. Born in Šibenik, she spent over 30 years living in Vienna, where she initiated her professional journey at Hewlett Packard Austria. Following her return to Croatia, she further specialized in online business, accumulating 12 years of experience in various managerial and directorial roles within the e-commerce sector, including prominent positions at M SAN and Fortenova Group. Throughout her career, she has prioritized the growth and advancement of large-scale online enterprises, focusing on profit maximization, cost optimization, and operational efficiency to achieve outstanding results.