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Maja Vresk Bodalec

Jamnica plus
Director of Marketing Excellence

Born in Koprivnica, Maja Vresk Bodalec graduated from the Faculty of Economics in Zagreb.

She began her career in 2003 at Podravka, where she held various positions within the marketing department. In 2010, she assumed the role of Marketing Director in the Beverage Business Unit, overseeing the development and implementation of marketing strategies as well as managing the portfolio of non-alcoholic beverages. Since 2017, as Director of Market Communications, she has been responsible for media planning, development and execution of communication activities and marketing campaigns, as well as the creation of communication strategies aligned with defined business objectives for both domestic and international markets. In 2021, her responsibilities expanded to include public relations, digital marketing, and market research.

In 2022, she joined Jamnica plus as Director of Brand Management, leading the definition of strategies and communication platforms for non-carbonated beverage brands. Since 2023, in her role as Director of Marketing Excellence, she has taken on responsibility for digital marketing, market research, and the development of marketing and visual standards.