Anita Letica

Anita Letica is the President of the Management Board of Philip Morris Zagreb Ltd., and the Managing Director for the Croatian and Slovenian markets of the multinational company Philip Morris International. She graduated from the Faculty of Economics in Zagreb and obtained a Master’s degree in Business Management from the IECD Bled School of Management. As a Pliva scholarship recipient, she began her career at Pliva, and after nearly a decade of experience in that company, she joined Philip Morris in 2008. There, following her work in finance, she took on positions of increasing responsibility in various areas of business such as planning, business intelligence, and business development. Throughout this time, she has been responsible for several markets and has managed dispersed teams from different countries. Such experience and excellent results led her to the position of General Manager of Philip Morris for the Croatian market in 2015, and in 2018, she was promoted to her current position, where she is now responsible not only for Croatia but also for Philip Morris’s operations in Slovenia.