The art of getting attention

They don’t know the concept of working hours, they are used to unpredictability and every day being different. And while some may think they live an easy life, the reality is that behind each project are countless sleepless nights that go in to creating the content that make their company or client shine or survive a crisis with the least amount of damage. They deal with public and media relations, a profession in which almost 70% are women. Is it because women are naturally skilled communicators or are they simply more credible in conveying messages? Who does the public trust more and who are more fair when it comes to public relations, men or women? Discover the women whose core business is communication.