Ružica Soldo

Ružica Soldo is the CEO and Founder of PROTOKOL komunikacije, a communications agency specializing in PR, events, and strategic communications, and the Founder of the PRiča platform. She has over 20 years of experience in the media and communications industry. Throughout her career, she has held leading positions in the media sector, particularly in radio broadcasting. Today, she leads communications for a diverse portfolio of clients, manages teams of media professionals, and develops communication strategies for some of the most prominent and influential music projects in Croatia. These include major music awards and festivals such as Cesarica, Porin, Zagrebački Festival, SHIP, and many others.