Nevena Crljenko

Nevena Crljenko is Vice President Public Affairs at Philip Morris International (PMI), one of the world’s leading tobacco companies. In 2016, PMI announced its mission to replace cigarettes with smoke-free alternatives for the millions of adult smokers across the globe.

Nevena held various positions in the private, civic, and public sectors in Croatia before joining PMI in 2011. After two years, she moved to a global role in Switzerland, working on public affairs with a focus on the new generation of smoke-free products. She held several positions of growing responsibility in Latin America and Canada, and in 2022 PMI appointed her Vice President Public Affairs. Nevena studied Philosophy and Religious Studies at the University of Zagreb and holds an MSc in Politics and Communication from the London School of Economics and Political Science. She was a recipient of the Chevening Scholarship, the United Kingdom’s prestigious program for outstanding emerging leaders from all over the world, and a fellow of the German Marshall Fund of the United States.

In 2023, in her personal capacity, Nevena placed a billboard ad in Zagreb in response to the sexist campaign of a shopping mall. Her initiative resulted in strong public debate and a statement by the Public Ombudsperson for Gender Equality condemning the original campaign.