Mia Kovačić

Mia Kovačić is one of the most recognizable television personalities in Croatia and a long-standing face of Nova TV. With her charisma, professionalism, and distinctive personal style, she has confidently dominated the TV scene for nearly two decades.

She is best known as the host of IN Magazin, Croatia’s longest-running and most-watched lifestyle show, of which she has been a part since its very first broadcast. Over the years, Mia has also hosted a number of popular formats, including Red Carpet, the reality show Farma, and the entertainment show Dancing with the Stars. For the past three seasons, she has been the host of Startaj Hrvatska, a socially responsible project focused on promoting and supporting entrepreneurship in Croatia.

Throughout her career, Mia has been involved in a wide range of projects, from hosting the Želim život charity concert to the Wings for Life show. She has also explored digital formats, such as Backstage with Mia, where she spoke with Supertalent contestants in short live videos moments before they stepped on stage, as well as the web series Fakap, which humorously revealed celebrity mishaps, awkward moments, and unexpected behind-the-scenes stories.

By education, Mia is a graduate architect, which naturally led her toward interior design — a field she remains actively involved in today. She also works as a lifestyle columnist and is known for her thoughtful, professional approach to public speaking and media communication. Creativity, adaptability, and thorough preparation are at the core of her work, and she frequently takes part in projects that bridge media, entrepreneurship, and culture.