Maja Gašparić is the founder of Biljarica – a natural cosmetics brand rooted in phytotherapy, sustainability, and the blend of tradition with modern entrepreneurship. Through the Startaj Hrvatska program, she had the opportunity to develop and launch a solid shampoo, which became a key step in professionalizing the brand and increasing its visibility. In her work, she combines knowledge of medicinal herbs, a long-term vision for growth, and a strong sense of responsibility toward the community and the environment.