Maja Biočić is the Marketing Director for Consumer Customers at A1 Croatia, with extensive experience in the telecommunications industry in areas such as development and improvement of key business processes, portfolio management, content, and devices. During her career at A1, she has held a range of leadership roles focused on enhancing customer experience, business efficiency, and growth of the consumer segment, linking strategic planning with operational execution. She has further broadened her expertise by managing sales channels, sales performance, and the improvement of sales processes. She is known for her analytical approach, results-oriented mindset, and strong collaboration with multidisciplinary teams.