Luxury in the Age of Accessibility
How Do Brands Maintain Their Exclusivity?
In a time when “premium” and “luxury” are more accessible than ever, the question arises—what does it truly mean to be exclusive today?
This panel explores how luxury brands build and protect their image in the era of social media, influencer marketing, and constant content availability. Are luxury products still universally desirable? How is a sense of uniqueness created in a world of mass production? And where is the line between visibility and overexposure?