How will the gender balance directive shape the future of business?
New European regulations are encouraging greater representation of women in leadership, and at Women’s Weekend, inspiring leaders like Ana Kreacic will demonstrate how diversity fosters innovation and better business decisions.
A European directive has come into effect, bringing changes to the governance structures of large corporations and paving the way for a more equal and progressive business environment. Its goal is to increase the representation of women on executive and supervisory boards, thereby promoting more diverse and higher-quality decision-making.
What does the directive bring?
Companies listed on the Zagreb Stock Exchange must ensure by June 2026 that at least 40% of board members are women or that 33% of all director positions are held by women. This requirement is not just a formality but an opportunity to achieve better results, as research shows that diversity in leadership contributes to innovation, productivity, and economic growth.
According to the European Institute for Gender Equality, Croatia, with a current index of 59.7, remains far from the top of the EU rankings. However, initiatives like this can significantly contribute to progress. Increasing female representation in executive structures is not only a matter of social justice but also of economic prosperity—studies indicate that leadership diversity can boost GDP by 6 to 9%.
Gender balance Directive in focus at Women’s Weekend
The impact of the new directive will be a key topic at this year’s Women’s Weekend. Martina Dalić, CEO of Podravka, Irena Weber, CEO of the Croatian Employers’ Association, and Dejan Turk, Board Member and CEO of A1, will share their organizational experiences and analyze real-world examples. The discussion will also explore how gender balance is not just a legal requirement but a strategic business advantage.
Bringing global insights from the U.S., Ana Kreacic, Partner and Chief Knowledge Officer at the global consulting firm Oliver Wyman, will offer her expertise. Having spent years researching and advocating for inclusion and diversity in business, Ana’s work on corporate transformation, leadership development, and innovation demonstrates how female perspectives can enhance decision-making and create more resilient organizations.
Ana Kreacic was a keynote speaker at this year’s World Economic Forum in Davos, and in March, she will join the third Women’s Weekend. Speaking at the Museum of Modern and Contemporary Art in Rijeka, she will share her knowledge on the importance of diversity-based leadership, innovation, and the empowerment of women in business.
A new era for women in business
The Gender Balance Directive provides a framework for change, and Croatian companies now face the challenge of creating a fairer and more transparent business environment. These measures are not just a regulatory formality but an opportunity to promote diversity and unlock tangible business benefits.
Learn more about gender balance, leadership, and innovation from March 6 to 9 at the Museum of Modern and Contemporary Art in Rijeka during the third Women’s Weekend, where leading business executives, innovators, and inspirational speakers will come together.
